Profit Improvement Certificate

 
 Become a Certified Profit Improvement Accountant in 2 Days 

 Silence the Voice That Says... 
 “You’re Just an Accountant” 

Get certified to guide clients beyond the numbers
– become The Profit Improvement Accountant

**In-Person Training • UK • Limited Seats Available**
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I was having growth conversations for free'
​​​​​​​ → 'Now I know how to convert it into a fee earner'
Discover how your peers felt when they attended THIS workshop [PLAY VIDEO]
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 "I've yet to meet a business owner who wouldn't like to work a little less and earn a little more." 

Perhaps you're one of them.

I'm certain most of your clients are too - no matter how large or small their business, no matter how uninterested they may appear.

Yet when you ask how business is going, they say "fine" or joke "living the dream."

But here's what they're not telling you: They're working 70-hour weeks. Missing their kids' football matches. Watching their health deteriorate. All while feeling trapped in businesses that own them.

You can see the opportunities in their numbers. You know exactly which changes would give them their life back. But you stay silent because you've judged them as "not interested."

I've heard it a thousand times: "My clients don't want growth services."

But when those same accountants implement what we teach, they tell me: "The clients I NEVER thought would pay for these conversations are now my best clients - and they're transforming their lives."

The truth? Your clients don't ask for help because they don't believe it's possible - or that their accountant could provide it. Don't deny them the transformation they desperately need.

This certification gives you the frameworks and confidence to have these life-changing conversations.

As a result, you can work less and earn more, your clients can work less and earn more, and everybody wins.

Ready to start?

Shane Lukas
Managing Director, AVN

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 Help Your Clients Work Less and Earn More 

 Get certified to guide profit improvements that create freedom for everyone 

 
 What YOU gain: 

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Confidence to charge £1,000+/month for profit improvement sessions
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Structured approaches that don’t feel like ‘winging it’
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Proven frameworks that naturally lead to profit breakthroughs
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The fulfillment of seeing clients transform their lives
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A certificate that says ‘I’m qualified to do this’

 
 What YOUR CLIENTS gain: 

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More profit to reinvest or take home
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Freedom to work ON not IN their business
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Less stress, more family time
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Someone who helps them think clearly about growth
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Their lives back
The Beautiful Truth: When you help clients improve profits, everyone wins. They get their life back. You get paid what you’re worth. And both of you get the deep satisfaction of real transformation.
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 Essential Details at a Glance 

Format: In-Person Only
This is hands-on training where you'll practice with other accountants in a supportive environment. No virtual option available.
Location: London or Chesterfield
Check the specific locations at ticket purchase
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Limited Numbers for the Best Experience
Small groups ensure personal attention and quality practice time with individual feedback.
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16 CPD Hours
Full training counts towards your annual CPD requirements - learn, transform, and stay relevant
2 Full Days
9am-7pm day 1
9am - 5pm day 2
Includes lunch, refreshments, day 1 evening buffet and all materials
Certified & Ready
Leave with your professional certification and the confidence to start immediately
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 100% Money Back Guarantee 
If you don't feel you've received exceptional value, we'll refund your investment - no questions asked
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 Programme at a glance​​​​​​​ 

 The Truth Nobody Tells You:


You don’t need to be the superhero advisor with all the answers. You just need to be supportive, proactive, and interested. (Which you already are.) 
Day 1 — Foundations & Conversation
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Discover the culmination of 27 years refining how accountants unlock hidden profits
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Learn the structure behind confident, value-driven client conversations
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Turn insight into a compelling improvement offer clients want to act on
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Uncover the secret to helping any business owner improve their results — without needing to know their industry inside out
Day 2 - Tools & Templates
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Price, present and position advisory so clients see — and pay for — its value
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Deliver sessions that drive measurable action and accountability
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Leave with your own solid action plan that you can implement at your pace.
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Discover the powerful yet gentle questions that help clients pause and consider whether their business is really serving them — and how you can guide that transformation

 Programme in detail - what you'll get... 

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Structured Breakthrough Client Conversations  
Deliver powerful, explorative, numbers oriented conversations that tap in to your client's ingenuity for improvement.
 Value: £1,995 
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Monthly Momentum Frameworks
Ready-to-use structures so you never run out of monthly value.
 Value: £950 
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4 Key 'Change Journey' Conversation Frameworks
Natural, respectful conversations that convert passive, long-standing clients into motivated, profit-focused action-takers, igniting their inner passion and firing them up to create a better business for themselves.
 Value: £1,000 
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The Profit Driver System
Specific numerical levers that move profit/cash fast
 Value: £850 
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Mastering the Dread Zone

Be prepared for those moments you might dread; when a business discussion suddenly becomes sensitive or deeply personal.

Handle sensitive turns in conversation with empathy, clear boundaries and a calm, professional path forward.

 Value: £700 
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Paralysis → Progression System
Guide clients through making better decisions so they avoid emotional bias or blind spots.
 Value: £350 
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The Capacity Multiplier Mechanisms
Don't have time for this workshop or delivering these sessions?  What we cover in this module consistently frees up hours of time, every single month for accountants of all sized firms... including yours.
 Value: £800 
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Certification + CPD
Credibility you can show and explain with clients, 16 hours of CPD
 Value: £400 
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BONUSES: Included in the price 2 after event sessions...
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Implementation Clinic (1 to 1)
A personal coaching session with a Practice Growth Expert roughy 2 weeks after the workshop to iron out any implementation queries.
 Value: £1,995 
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Review and Re-learn online event
A 12 week later online session to cover off any queries and refresh on important aspects. This isn't a workshop you attend and forget, it's a workshop that improves your business for many years to come.
 Value: £1,995 
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 Total value: £8,995 
Your bundled fee today is significantly lower.
→ See today’s ticket price and secure your seat.
 What Your First Certified Conversation Feels Like: 
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Your client opens up in ways they never have before
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The conversation flows deeper than the usual ‘how’s business?’
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They see you differently – not as the number cruncher, but as someone they trust
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You realise this isn’t scary – it’s actually fun and exciting
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They thank you (and happily pay £1,000/month for more)
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 Without Training, These Scenarios Leave You Exposed 

Without training, preparation and the right frameworks, you're left vulnerable to these uncomfortable scenarios.

We've all been there - that sinking feeling when a conversation goes beyond your comfort zone.

Here's what typically happens, and how our certification ensures you'll handle each situation with confidence:

 
 Scenario 1: The Knowledge Gap 

What happens: A client asks something outside your expertise. Your mind goes blank. You feel exposed, unprofessional. You mumble something vague or worse - try to bluff your way through.

How you feel: Embarrassed, flustered, like you're letting them down.

With certification: You'll master the art of turning questions into powerful explorations.

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 Scenario 2: The Awkward Silence 

What happens: The conversation stalls. You've covered the numbers, now what? The silence stretches. You panic and fill it with nervous chatter about weather or sport.

How you feel: Anxious, unprepared, wishing the ground would swallow you up.

With certification: You'll have proven frameworks that naturally deepen any conversation. As another accountant Katie discovered: "I'm already doing it, I just needed the structure."
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 Scenario 3: The Pricing Pushback
 

What happens: You tentatively suggest business improvement services. They scoff: "You want me to pay for just talking?" You backtrack, apologise, maybe even offer it free.

How you feel: Undervalued, defensive, questioning your worth.

With certification: You'll confidently explain they're investing in profit improvements, not conversations. When you can demonstrate how to work 10 fewer hours while increasing profit by 20%, £1,000/month seems like a bargain.
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 Scenario 4: The Credibility Challenge 

What happens: "But you're an accountant, you don't understand my industry." The words sting because part of you agrees. You fumble to justify yourself.

How you feel: Like an imposter, unqualified, out of your depth.

With certification: You'll discover you already have the edge – your skills with numbers. Profit is a number. Cash flow is a number. Growth rates are numbers. We give you the frameworks to turn your numerical expertise into transformational conversations, plus the additional skills that enable you to guide clients through real business improvement. You're not pretending to be an industry expert – you're being the profit improvement accountant your expertise qualifies you to be.

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 Scenario 5: The Confidence Crisis

What happens: Even after learning some techniques, that voice whispers: "Who are you to do this?" You hold back, play small, miss opportunities.

How you feel: Frustrated with yourself, stuck, watching others succeed.

With certification: You'll earn your credential through assessment, then you comfort yourself with..."Now I can talk them through it... I know my stuff... I can get ahead." The certificate silences the imposter voice permanently.

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Every successful Profit Improvement Accountant faced these exact fears. The difference? They got certified and learned to handle each scenario with confidence and skill.
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  • Kathryn Webb


    There seems to be a focus towards helping customers as a number 1 priority, rather than just pushing for membership subscriptions. During the initial call I was given some super helpful feeback, without any pressure to sign up.

  • Dan Heelan


    If you want to improve the value you add to clients, improve your practice/business and basically get pumped to do the above - you need to consider AVN.

    100% recommend.

  • Mia Seymour


    AVN are an amazing group of people that are doing fantastic work to improve Accountants lives which has the knock-on effect on improving the businesses we work with. I can't think of any negatives, it's a win-win.

    I have found support and grown confidence. I highly recommend them.


  • Shabbir Rahman


    Shane is very inspiring, experienced and my time has been very valuable

    (every minute of it).

 
Your Concerns Are Valid - Here's Why They Won't Stop You 

 Over 27 years of working with accountants, we've heard every concern. Here are honest answers to the questions that worry you. 
What if my clients aren't interested in these advisory services?
Research shows 90% of small business clients want improvement help from their accountant. They don't ask because it's not offered, or it's not offered correctly. Once you confidently introduce these services, you'll discover hidden demand. Our graduates are often shocked by how many clients were silently hoping for exactly this type of help.
My clients are too small to afford improvement services
Struggling businesses need profit improvement most.

When you show a client how to improve by ~£2,000/month in the first session, your ~£1,000 fee becomes irrelevant.

Small businesses are often the most motivated to change and see the fastest results.
I'm an introvert - This won't come natural
Perfect!
The best profit improvement conversations happen when you listen more than talk.

Our frameworks are designed for thoughtful, analytical minds.

Many of our most successful participants are introverts who use their listening skills as their superpower.

You don't need to be charismatic - you need to be curious.
I don't have time to add another service
Four profit improvement clients at £1,000/month equals £48,000/year for roughly 16 hours of monthly work.

If that fee feels uncomfortable right now (it won't for long), even at £400/month you'd earn £19,200/year for 16 hours per month.

That's the same revenue as 100+ tax returns - with a fraction of the stress.
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Which would you prefer during busy season?
There are business coaches and mentors out there - why choose me?
Generic coaches charge £200-£500/hour without understanding cash flow, margins, or tax implications.

You spot profit opportunities they'd miss completely.

Here's your edge: You understand the numbers.

We show you which numbers matter most for profit improvement AND give you proven approaches to help clients actually improve them.

This isn't about becoming something you're not - it's about enhancing your natural skills with numbers.

Your clients leave with solid strategies rooted in their financial reality, not generic business theory.
How quickly can I expect to see ROI?
Most participants secure their first client within 30 days.

At £1,000/month, you're in profit by month two.

Typically, attendees report 3-4 clients within 90 days, turning your investment into £12,000-£16,000 annual recurring revenue.

Our record? Rob signed up a client the morning after the course for £30,000 per year!

Discover your additional earning potential...
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 Why Trust This Certification? 

 Here’s what accountants felt on the day, what changed back at their firms,
and what the wider profession says. 
Immediate wins
What accountants said as they left the room
Rose Clarke

What I Thought I Knew Was Just the Beginning

"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."

Rose Clarke

Charisma Accountants

Bimal Gharti

My Hesitation Turned Into My Biggest Win

"I was hesitant about the profit improvement approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."

Bimal Gharti

Grant Jones Accountancy

Neel Shah

Clients Now See Me as Their Profit Coach

"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."

Neel Shah

Ashford & Partners

Amy Lednor

Concrete Frameworks That Actually Work

"Sometimes 'profit improvement' can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible help - INSIGHTFUL!"

Amy Lednor

Lednor Accounting

Marelize Bott

One Scroll Changed My Business Forever

"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."

Marelize Bott

AddWorth Accountancy

Libby Berg

Nearly Let August Stop Me - So Glad I Didn't!

"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"

Libby Berg

Ilabore Accounting

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 Lasting results

What changed back at the firm.

★★★★★

240% turnover increase in under a year
AVN lifted me up to realise my full potential - now I help clients feel that same confidence in their decision-making.
My turnover increased by 240% from before I started. It's like employing a team member who brings in that income without the overhead.
Don't waste time - this works!
Mia Seymour, Aim High Accounts

★★★★★

Fees increased by 50% with new confidence
The transformation has been unbelievable. Our fees have increased by 30-50%, and we're no longer afraid of offering advisory services.
My personal and business confidence has soared.
Alan Grant, ACG Accounting Services

★★★★★

‘Clients now ask to sign up for more’
I shifted from compliance-focused meetings to asking 'How can we get your business where you want it to go?'
In my very next meeting, the client was so engaged they asked how to sign up for more services immediately.
It's transformed my client relationships and injected new energy into my practice.
David Rahman, DSR Accountants
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 Independent reviews

 
 Trusted by the profession.

AVN have been successfully empowering accountants to shift from transactional to transformational since 1998.

This isn’t theory – it’s battle-tested methodology that adapts to every personality type, background, and skill level.

And, it's guaranteed value or 100% of your money back.

Award-Winning Excellence

Shane Lukas - Recipient of the 2024 Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions

27+
Years
Proven Track Record
Since 1998, we've refined our methodology through real-world application with thousands of accountants
6,000+
Trained
Accountants Transformed
Join a community of professionals who've successfully added profit transformation to their firm
100s+
Successes Captured
Proven Transformations
Real accountants achieving real results with our battle-tested frameworks
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Rave reviews are pouring in

 The Hidden Opportunity Already Sitting in Your Client Base 

 Your clients want growth help from you. They just don't know it yet 
Right now, many of your clients are trapped in survival mode - working endless hours, stressed about cash flow, accepting "this is just how business is." When you ask how things are, they say "good thanks" or joke about "living the dream."

They've become so accustomed to the struggle, they can't imagine anything better.

The Change Journey We'll Teach You to Navigate:

Unaware 
Aware 
Prepared 
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Committed
Most business owners are stuck at "Unaware" - so used to their situation they don't realise change is possible. That's where you come in.

You'll Master 3 Transformational Frameworks:

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The Awareness Shift
Opens natural conversations with long-term or new clients that gently shift them from "unaware" to seeing possibilities - without being pushy or salesy.
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From Interest to Investment
Guides aware clients to become prepared and committed to change, to the point where THEY ask about working with you more closely.
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Ongoing Transformation
Delivers highly valuable sessions that create lasting business improvements using your existing accountancy skills.
The best part? Everything centres around numbers and profit improvement - skills you already have. We just show you how to:
  • Package your expertise into transformational conversations
  • Position yourself as a profit improvement specialist
  • Confidently agree value-based fees without discomfort
  • Apply coaching ethics and practices that enhance the value

You're not learning a new profession - you're helping business owners change the numbers that matter most.
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WORLD CLASS TRAINING...

What to Expect Over 2 Transformative Days

Unlike traditional lecture-style training, this is hands-on practice in a friendly environment where bringing your worst fears isn't just okay - it's encouraged.

Seamless Shifts

Learn proven methods to transition existing client relationships from compliance-focused to profit-improvement conversations without seeming like you've had a personality transplant.
We'll work through them together, and you're welcome to play devil's advocate, testing every scenario until you feel truly confident.

Transformation

Over two intensive days, shift from uncertainty to confidence through proven frameworks, hands-on practice, and expert guidance.
With individual attention from our team throughout, we ensure everyone succeeds, regardless of their starting point or personality type.
During coffee breaks and buffet  lunches (included), you'll rub shoulders with other accountants on the same journey - these informal conversations often spark the biggest breakthroughs.

Certified & Ready

Leave with your professional certification, comprehensive workbook, exclusive alumni access, and confidence to transform client conversations immediately.
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 Meet your guide... 

Shane Lukas
Author - Speaker - Trainer - Coach

Best selling author of...
Putting Excellence Into Practice and What's Next for Accountants
plus many more.
  Shane has spent 27 years proving one simple truth: accountants make the best business coaches.

Since 1998, Shane, through his business, has guided over 6,000 accountants through the exact transformation you're seeking - from compliance-focused number-crunchers to confident profit improvement coaches.
He understands the imposter syndrome, the fear of "looking possessed" when changing your approach with long-term clients, and the worry that you're "just an accountant."

What makes Shane different? He's worked exclusively with accountants for nearly three decades, discovering exactly which coaching frameworks work for analytical minds and how to adapt them for every personality type.

He knows you already have the skills - you've been informally coaching clients for years. He simply gives you the framework, confidence, and certification to get paid what you're worth.

After 27 years, Shane knows exactly how to help you make this transition successfully.

"You're not just learning to better help. You're learning to finally charge for the value you've always provided."  
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Standard

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 Full 2 day workshop access​​​​​​​  
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 Post-event implementation call with an AVN-coach 
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 Certification assessment & result 
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 Workbook and materials 
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Lunch, Coffee & Snacks provided 
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Platinum

VIP ACCESS (only 12 spots)
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 Reserved VIP tables 
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 Boardroom breakfast with Shane 
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 Day 1 evening meal with Shane 
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 1:1 post-event implementation session with Shane 
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 Exclusive "Profit Improvement Cheat Sheets" pack 
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 Signed copied of Shane's best-selling books 
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Lunch, Coffee & Snacks provided 
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Team

group discount available
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 Full 2 day workshop access​​​​​​​  
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 Post-event implementation call with an AVN-coach 
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 Certification assessment & result 
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 Workbook and materials 
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Lunch, Coffee & Snacks provided 
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 Choose your date and venue 

LONDON
​​​​​​​St Pancras Building

November 19-20, 2025
From its magnificent Victorian arches, the St Pancras building offers a grand arrival point, with seamless connections to trains, the Underground, and London's airports.
!! ALMOST SOLD OUT
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LONDON
​​​​​​​Wembley

February 11-12, 2026
In iconic Wembley in London — an inspiring destination known for its world-class venues, easy transport links, and a wide choice of hotels to suit every style and budget.
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In association with...

Manchester Piccadilly

March 11-12, 2026
In the beating heart of Manchester’s city centre — a beautifully modernised railway hub that blends Victorian character with contemporary comfort. With excellent transport connections by train, tram and bus, it offers effortless access from across the UK
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Copyright © 2025
Contact Us

AVN The Accountants' Network

Coney Green Business Centre
Wingfield View
Clay Cross
Chesterfield
S45 9JW

01246 571191
info@avn.co.uk

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