Profit Improvement Certificate

Unlock the Secret to Serving Clients Better:

Step Into the Role of Trusted Guide

In this immersive two‑day certification you’ll master proven frameworks that turn financial insights into clear, confidence‑building guidance—so your clients feel heard, supported and empowered.

You'd love to help clients more, but not sure where to start.

You’re passionate about helping people, yet many clients see you as a commodity.

You pour your heart into helping clients—often for free—only to hear “Everything’s fine” while they quietly work 70‑hour weeks, miss their kids’ football matches and watch their health deteriorate.

You see exactly which changes would give them their life back, but you stay silent because you assume they’re not interested. Each time they treat you like a cost centre, that sense of being undervalued grows.

The truth?
Your clients don’t ask for help because they don’t believe it’s possible—or that their accountant could provide it.

They don’t realise what it feels like to have someone who listens, understands and guides them toward a better life.

It doesn’t have to be this way:
Accountants who took this workshop tell a different story. Once they learned to become trusted guides, “my clients are now asking me if they can pay for more of this support" (Jo Tomlinson, Business Works Accountants), "I'm now valued, appreciated and paid for the things I was previously giving away for free" (Neel Shah, Ashford Accountants).

This workshop gives you the frameworks, confidence and certification to initiate these life‑changing conversations that create stronger client relationships.

Step into the role of trusted guide, and you’ll not only help clients reclaim time with their families and reduce stress—you’ll also become the valued partner they can’t imagine running their business without.

Date and venue

Manchester Piccadilly

March 11-12, 2026
In the beating heart of Manchester’s city centre — a beautifully modernised railway hub that blends Victorian character with contemporary comfort. With excellent transport connections by train, tram and bus, it offers effortless access from across the UK

In partnership with

Experience Hassle-Free Accounting with Outbooks accounting and bookkeeping outsourcing services

Bookkeeping
Accounts Payable
Accounts Receivable
Company Secretarial
Management Accounts

Why Outbooks recommend the Profit Improvement Certification workshop

"We’ve seen time saved go to waste. Outbooks exists to free capacity;
AVN shows how to turn that capacity into meaningful client results and recurring revenue. We’re not here to replace people, but to give them room to do their best work. This partnership helps accountants move from compliance pressure to transformational impact."

The ticket price is £1,295 + VAT.

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* Coupon Codes: Fixed-amount codes affect the first payment only. Percentage codes affect every payment (and a one-time payment).

* Payments are non-refundable, booked places may be transferred to an alternative date if notified more than 14 days before the chosen date. Future dates will be released in due course.

What happens next:

1. Complete your registration
2. Receive immediate confirmation and attendee(s) dietary requirements
3. Become a certified Profit Improvement Accountant in just 2 days
4. Help your clients in ways you never thought possible

Essential Details at a Glance

Format: In-Person Only

This is hands-on training where you'll practice with other accountants in a supportive environment. No virtual option available.

Locations

Check the specific locations at venue selection

Limited Numbers for the Best Experience

Small groups ensure personal attention and quality practice time with individual feedback.

16 CPD Hours

Full training counts towards your annual CPD requirements - learn, transform, and stay relevant

2 Full Days

9am-7pm day 1
9am - 5pm day 2
Includes lunch, refreshments, day 1 evening buffet and all materials

Skilled, Certified & Confident

Leave with your professional certification and the confidence to start immediately

100% Money Back Guarantee

If you don't feel you've received exceptional value, we'll refund your investment - no questions asked

When you attend the Profit Improvement Certification...

You'll leave with a clear, step-by-step structure for having confident, value-driven conversations that naturally lead clients into paid profit improvement work.

You will have the confidence and evidence-backed frameworks to comfortably charge ongoing monthly fees for these sessions, without feeling salesy or like you’re “winging it.

You’ll practise gentle but powerful questions that help business owners pause, think, and see how their business could give them more profit, more time and far less stress.

You’ll walk away with ready-to-use tools, scripts, templates and pricing approaches so you can start delivering profit improvement sessions with your next suitable client straight after the workshop.

You’ll earn a recognised certification that gives you the credibility and language to position yourself as a trusted profit guide, not “just” a compliance accountant.

Your clients get clearer thinking about growth, a practical plan to work less and earn more, and a partner who keeps them accountable for the actions that actually move the needle.

Ultimately, this course gives you and your clients the chance to reclaim time, increase profits and experience the deeper satisfaction that comes from transforming businesses and lives, not just doing the numbers.

Without Training, These Scenarios Leave You Exposed

It’s not your fault – business is getting more difficult for your clients and AI is pushing compliance fees down – but you might never have had any training to help deal with these issues.

Scenario 1: The Knowledge Gap

What happens: A client asks something outside your expertise. Your mind goes blank. As an accountant you feel you ought to know and so you stall and don’t know how to deal with it.

Scenario 2: The Awkward Silence

What happens: The conversation stalls. You've covered the numbers, now what? The silence stretches - you panic and fill it with nervous chatter about weather or sport.

Scenario 3: The Pricing Pushback

What happens: You want to do your best for each client, but because they only want the compliance, they want the cheapest price, this limits the time you can spend on each client to identify ways they could save tax or improve on certain numbers.

Scenario 4: The Credibility Challenge

What happens: "But you're an accountant, you don't understand my industry." The words sting , but you know as an outsider on the business you have a unique view.

With Certification?

You'll discover you already have the edge – your skills with numbers. Profit is a number. Cash flow is a number. Growth rates are numbers. We give you the frameworks to turn your numerical expertise into transformational conversations, plus the additional skills that enable you to guide clients through real business improvement.

You're not pretending to be an industry expert – you're being the profit improvement accountant your expertise qualifies you to be.

'I was advising clients for free and it wasn't valued.'

→ 'Now clients want to pay me for this help. They love it and it's such a joy for me.'

Discover how your peers felt when they attended THIS workshop [PLAY VIDEO]

Kathryn Webb

There seems to be a focus towards helping customers as a number 1 priority, rather than just pushing for membership subscriptions. During the initial call I was given some super helpful feeback, without any pressure to sign up.
Dan Heelan

If you want to improve the value you add to clients, improve your practice/business and basically get pumped to do the above - you need to consider AVN.

100% recommend.
Mia Seymour

AVN are an amazing group of people that are doing fantastic work to improve Accountants lives which has the knock-on effect on improving the businesses we work with. I can't think of any negatives, it's a win-win.
I have found support and grown confidence. I highly recommend them.
Shabbir Rahman

Shane is very inspiring, experienced and my time has been very valuable

(every minute of it).

Your Concerns Are Valid - Here's Why They Won't Stop You

Over 27 years of working with accountants, we've heard every concern. Here are honest answers to the questions that worry you.

What if my clients aren't interested in these advisory services?

Research shows 90% of small business clients want improvement help from their accountant. They don't ask because it's not offered, or it's not offered correctly. Once you confidently introduce these services, you'll discover hidden demand. Our graduates are often shocked by how many clients were silently hoping for exactly this type of help.

My clients are too small to afford improvement services

Struggling businesses need profit improvement most.

When you show a client how to improve, your fee becomes irrelevant.

Small businesses are often the most motivated to change and see the fastest results.

I'm an introvert - This won't come natural

Perfect!
The best profit improvement conversations happen when you listen more than talk.

Our frameworks are designed for thoughtful, analytical minds.

Many of our most successful participants are introverts who use their listening skills as their superpower.

You don't need to be charismatic - you need to be curious.

I don't have time to add another service

Profit improvement clients are often a much higher fee earner than your compliance work.

This allows you to work with fewer clients, giving them the attention they need and deserve, doing work they value.

Which would you prefer during busy season?

There are business coaches and mentors out there - why choose me?

Generic coaches don't understand cash flow, margins, or tax implications.

You spot profit opportunities they'd miss completely.

Here's your edge: You understand the numbers.

We show you which numbers matter most for profit improvement AND give you proven approaches to help clients actually improve them.

This isn't about becoming something you're not - it's about enhancing your natural skills with numbers.

Your clients leave with solid strategies rooted in their financial reality, not generic business theory.

How quickly can I expect to see ROI?

Most participants secure their first client within 30 days.

At £1,000/month, you're in profit by month two.

Typically, attendees report 3-4 clients within 90 days, turning your investment into £12,000-£16,000 annual recurring revenue.

More importantly, you're offering your clients the service they deserve, and helping them to have the business and life that they always hoped for when starting their own businesses.

You can use the calculator below to discover your additional earning potential...

Find Your Earning Potential

Immediate wins

What accountants said as they left the room

What I Thought I Knew Was Just the Beginning

"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."

Rose Clarke

Charisma Accountants

My Hesitation Turned Into My Biggest Win

"I was hesitant about the profit improvement approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."

Bimal Gharti

Grant Jones Accountancy

Clients Now See Me as Their Profit Coach

"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."

Neel Shah

Ashford & Partners

Concrete Frameworks That Actually Work

"Sometimes 'profit improvement' can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible help - INSIGHTFUL!"

Amy Lednor

Lednor Accounting

One Scroll Changed My Business Forever

"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."

Marelize Bott

AddWorth Accountancy

Nearly Let August Stop Me - So Glad I Didn't!

"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"

Libby Berg

Ilabore Accounting

Independent reviews

Trusted by the profession.

AVN have been successfully empowering accountants to shift from transactional to transformational since 1998.

This isn’t theory – it’s battle-tested methodology that adapts to every personality type, background, and skill level.

And, it's guaranteed value or 100% of your money back.

Award-Winning Excellence

Shane Lukas - Recipient of the Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions

27+

Years

Proven Track Record

Since 1998, we've refined our methodology through real-world application with thousands of accountants

6,000+

Trained

Accountants Transformed

Join a community of professionals who've successfully added profit transformation to their customer service

100s

Successes Captured

Proven Transformations

Accountants making more of a difference to their clients, building stronger relationships and benefiting personally as a result

Rave reviews keep pouring in

Meet your guide...

Shane Lukas
Author - Speaker - Trainer - Coach

Best selling author of...

Putting Excellence Into Practice and What's Next for Accountants

plus many more.

Shane has spent 27 years proving one simple truth: accountants make the best business coaches.

Since 1998, Shane, through his business, has guided over 6,000 accountants through the exact transformation you're seeking - from compliance-focused number-crunchers to confident profit improvement coaches.
He understands the imposter syndrome, the fear of "looking possessed" when changing your approach with long-term clients, and the worry that you're "just an accountant."

What makes Shane different? He's worked exclusively with accountants for nearly three decades, discovering exactly which coaching frameworks work for analytical minds and how to adapt them for every personality type.

He knows you already have the skills - you've been informally coaching clients for years. He simply gives you the framework, confidence, and certification to get paid what you're worth.

After 27 years, Shane knows exactly how to help you make this transition successfully.

"You're not just learning to better help. You're building stronger relationships, doing more worth while work and getting rewarded for doing so."

Contact Us

AVN The Accountants' Network

Coney Green Business Centre
Wingfield View
Clay Cross
Chesterfield
S45 9JW

01246 571191
info@avn.co.uk